Zum Hauptinhalt springen.

Magazin

The once-popular experiential retail trend survived the pandemic and is steadily picking up its pace.
  • Bewährte Verfahren
  • Situation im Einzelhandel

What is experiential retail and how to benefit...

The once-popular experiential retail trend survived the pandemic and is steadily picking up its pace.

Retail has always been a fast-paced industry. This speed has only been fueled by developments in e-commerce. But why are digitally native vertical brands, so-called DNVBs, moving offline?
  • Featured
  • Situation im Einzelhandel

Why are Digital Native Vertical Brands Moving...

Retail has always been a fast-paced industry. This speed has only been fueled by developments in e-commerce. But why are digitally native vertical brands, so-called DNVBs, moving offline?

Advertising has always been a crucial factor in running successful businesses. This is clear from the continued growth of advertising spending across the globe.
  • Featured
  • Situation im Einzelhandel

Are physical ads better than online?

Advertising has always been a crucial factor in running successful businesses. This is clear from the continued growth of advertising spending across the globe.

Shopping centres have been a hub of retail and social activity ever since they first launched in the 1920s. However, these locations aren’t a hive of activity by accident, a significant amount of planning and effort goes into creating a shopping centre that people love to visit.
  • Featured
  • Bewährte Verfahren
  • Situation im Einzelhandel

How do shopping centres generate high levels of...

Shopping centres have been a hub of retail and social activity ever since they first launched in the 1920s. However, these locations aren’t a hive of activity by accident, a significant amount of...

The concept of shop-in-shop is becoming more and more popular in department stores, general retail stores and boutiques. The beauty of a store-within-a-store is that it benefits both the host and the visiting brand.
  • Featured
  • Situation im Einzelhandel

The idea of shop-in-shop is gaining traction

The concept of shop-in-shop is becoming more and more popular in department stores, general retail stores and boutiques. The beauty of a store-within-a-store is that it benefits both the host and...

POP UP SHOPS im Gespräch mit Atelier Röhrig über Carl-W. Röhrig, die Nutzung von temporären Flächen und ihre Erfahrung mit der Plattform.
  • Erfolgsgeschichten
  • Situation im Einzelhandel

Die Erfolgsgeschichte von Atelier Röhrig mit...

POP UP SHOPS im Gespräch mit Atelier Röhrig über Carl-W. Röhrig, die Nutzung von temporären Flächen und ihre Erfahrung mit der Plattform.

Für viele Marken, die POP UP SHOPS nutzen, sind die Weihnachts- und Neujahrsfeiertage ein saisonaler Höhepunkt und ein wichtiger Bestandteil zur Steigerung des Jahresumsatzes. Ob für Promotionen oder um Verkäufe zu erzielen, Marken suchen nach der perfekten Fläche für ihr Konzept. Die COVID-19 Einschränkungen hatten einen starken Einfluss auf das Kaufverhalten der Verbraucher, was die Wahl nach einer passenden Fläche noch wichtiger gemacht hat.
  • Featured
  • Situation im Einzelhandel

Im Planungsstress fürs Weihnachtsgeschäft? Es...

Für viele Marken, die POP UP SHOPS nutzen, sind die Weihnachts- und Neujahrsfeiertage ein saisonaler Höhepunkt und ein wichtiger Bestandteil zur Steigerung des Jahresumsatzes. Ob für Promotionen...

With the rapid rise of online businesses many ambitious business people are considering starting their own online store. This can undeniably be a lucrative move, yet many drastically underestimate the cost and effort involved with launching an e-commerce store.
  • Featured
  • Bewährte Verfahren
  • Situation im Einzelhandel

Acquisition costs online vs. offline. How hard...

With the rapid rise of online businesses many ambitious business people are considering starting their own online store. This can undeniably be a lucrative move, yet many drastically underestimate...

There is a lot retail landlords and shopping center operators who rent out flexible retail and promotional space can learn from the hotel and tourism industry. In this guide, we explore these lessons and how they can be applied to leasing faster, more often and to better tenants.
  • Featured
  • Bewährte Verfahren
  • Situation im Einzelhandel

How to lease faster: What retail landlords and...

There is a lot retail landlords and shopping center operators who rent out flexible retail and promotional space can learn from the hotel and tourism industry. In this guide, we explore these...

From new seasons to new trends, retail is a fast-moving industry. Yet the fundamental basis of how retail works has remained unchanged for some time. Historically, if you could provide the right product, in the right place, at the right price you would almost certainly see retail success.
  • Featured
  • Bewährte Verfahren
  • Situation im Einzelhandel

Retailtainment - The Future of Retail?

From new seasons to new trends, retail is a fast-moving industry. Yet the fundamental basis of how retail works has remained unchanged for some time. Historically, if you could provide the right...